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Bye, Marvel.

Books & Writing, Culture, Events, Fail, Opinion, Why Aren't You Watching This?

August 14, 2017

I have an awesome geeky friend who happens to be a girl (like about eighty-ninety percent of the writers on this site). She knows more about Star Wars and Star Trek and Doctor Who than I do and she’s flirting with comics. She liked Captain America as a kid and we keep getting DC Superhero Girls stuff for her niece (who loves Batgirl). She likes Spider-Gwen and Monstress, mostly, but she also really digs the movies that’ve come out, especially Captain America. She bought a Cap shirt and wore it a lot for years, but these days it’s gathering dust in a closet.

“Can’t wear it anymore,” says she, when asked. “Movie Cap is still cool and that’s the one I like, but comics Cap? I get weird looks from people when I walk into a comic shop with it. One time, a guy got really excited and started talking to me about racial purity and, well, yeah. Comic Cap is a Nazi now.”

Another guy I know was raised in a casually racist household. His parents and his family believed that anyone with a skin tone darker than theirs was genetically inferior. The thing that got him thinking and changed his mind? Marvel Comics. Specifically, Black Panther. Marvel Comics opened his mind, changed his world. He was digging the comics but hated when it crossed over with Secret Empire.

“Sure, the racists are the bad guys, but didn’t Sam Wilson apologize to a bunch of racists for being black?” says he. “Like, the good guys are telling racists it’s okay to be racists. Also, Captain America is a Nazi? Fuck you.”

I grew up Jewish. There’s a lot of fear that comes with being a Jew in any era. We get blamed for a lot of troubles that we have no power over and nothing to do with because it was politically expedient to do so and political and historical inertia is a thing.

“Jews control the banks and Hollywood!” racists like to say. A lot of us work in the financial sector and entertainment because those were the only two industries we were legally allowed to work in at the dawn of the twentieth century. We get blamed for playing by the rules that other people forced on us, but that ties into a popular Jewish saying: This, too, shall pass.

Still, it’s always inspiring to see the impact we’ve had on the cultural landscape. We invented and refined comic books. The characters in them? The heroes? We largely created them. Captain America and Superman were both Jewish inventions built around concepts of decency, of sticking up for the underdog. Both of them were politically motivated and both of them helped defeat racists in the real world: Captain America helped shame America into getting involved with World War II and Superman did a lot to take down the KKK.

DC Comics has had a lot of problems over the past decade, but they seem to be picking themselves up. Their comics are full of self-contained stories and they’ve seen a gradual increase in sales to go along with it as they expand and create minority and legacy heroes. Marvel, on the other hand, has been focusing on interconnected crossovers where you need to buy more than one title to figure out what’s going on and famously blamed diversity for their flagging sales.

Their latest big dumb crossover event infected more than a dozen of their titles and also turned Captain America into a Nazi – he sided with his enemies at Hydra, killed a bunch of people, turned fascist and tried to conquer the world and install genetic purity and all the other hallmarks of Nazi idiocy.

And now, it’s over.

Marvel’s latest big stupid event crossover thing where they want you to buy all their comics to have some inkling of understanding what’s going on? The idiot thing that interrupts the stories you actually care about and replaces it with one that marginalizes those stories and characters? The one that turned the conscience of Marvel Comics into a Nazi to hit a sales bump and saw ever-decreasing returns to all their titles? The one proposed by the Trump supporter in charge of Marvel, who had a failed Republican politician that thought the school-to-prison pipeline made good business sense turn the creation of two Jews into a Nazi? It just ended. They’re already planning to retcon it out of existence, but it ended.

It’s over.

And so is my time with Marvel Comics. It’s been a while since we touched anything Marvel related with the whole God of Comics; the last one hinted at this stance but I just want to be clear about where we stand as actual Nazis in real life hold rallies and start murdering people again – we will not review, promote, or have anything to do with Marvel until Nick Spencer and Ike Perlmutter no longer work at that company.

We’ll talk about the movies, the Netflix series, all the things that have nothing to do with either of those people – and we want to stress that we do believe that they are people because they are people, a simple observation that neither would give us given that pretty much everyone here is a minority of some type.

I’d like to say that it’s a loss. I’ll miss Spider-Gwen and Hawkeye and Black Panther. I’d say about a third of my collection is Marvel Comics and I’ll be holding onto them because I can happily remember what was. And I’m sure that we’ll get comics worth reading from Marvel again, because this, too, shall pass.

But I cannot, in good conscience, support a company that thinks turning their moral center into a Nazi is good business sense. And I cannot support a writer or an executive that do not see me as a person and would rather inspire those that would see me and my family and the people I care about dead.

Good-bye for now, Marvel. It’s been fun.

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